Delton Childs Media Services LLC

Facebook Pages for Multiple Locations

Delton Childs — Sun, 20 May 2012 15:27:04 +0000

Warning… the article doesn’t offer a solid solution or answer for what you should be doing… just like all the other articles on this topic… there’s no true ANSWER… yet. I hope some side of the fence doesn’t get screwed in the end though. It’ll help though… read on.

For a while I thought I was the only one having a problem with this and that there was some key feature of FB for business integration that i was just not seeing in the interface but after reading this Mashable Article which didn’t answer any questions but did let me know I’m not the only one freaking out other this.

Keeping up with FB is already difficult. Things Move Fast. Administrating and assisting in the social marketing efforts of several storefronts in several locations can be even more difficult. You don’t want to break up your resources. I was reading an SEO blog the other day and the old adage ”Divide and Conquer” came up. Except in the sense that… you may be doing it to yourself if you’re splitting up scarse and valuable resources by breaking your efforts up, instead you should be pouring all your efforts into a MAIN PAGE. If you as the small business owner, and you’re going it alone…. just use one…. one is enough. Let’s be smart about this.

Now… if you want people to be able to “Check-In” at each location… you’re going to need Brand Ambassadors for each store. NOT YOU!!!! NOT the same person!!!! Its too much… what are you going to do?… post the same thing to all the walls if you have 4 locations. That doesn’t seem too genuine and peoples bulls shit meters are pretty finely tuned these days. Your brand will get BS called on it in the back of your customers mind.

Brand Ambassador: Find an employee you trust… or who isn’t an idiot:

Some companies with multiple storefronts are maintaining individual store pages and assigning each location a “Brand Ambassador”. This allows each storefront to take advantage of Facebook’s Check-In feature and functionality and location based services to help spread the word about your store virally. While a single brand page will not let you do this. I like the “brand ambassador” model for locations… I think Check-Ins are a valuable. When someone “checks-in” at your location the people who subscribe to that person’s News Feed will see it and it will help spread word about your brand (and Location) virally.

At any rate, you’ve got to be on FB anyway… choose your poison.

Owning and Purchasing Keyword Rich URLs

Delton Childs — Fri, 18 May 2012 18:30:05 +0000

I recently acquired a group of keyword rich URLs that focused on specific services I offer in the market. I was looking to do something with them to help boost my SEO. After trolling all the usual SEO blogs I have to say that i’m somewhat disappointed as it seems, other than campaign tracking these keyword rich URLs don’t seem like they’ll help me much.

In this video Google SEO Guru Matt Cutts Talks Choosing a domain name:

When purchasing URLs and thinking of setting up secondary domains or splash pages to point to your existing domain, remember the old adage “divide and conquer”. If you’re putting time and effort into setting up and optimizing a secondary domain you’re not focusing on your main cash cow, the primary domain all your business comes from. Dont’ divide your resources, focus your efforts on your primary domain.

I’ve since, redirected all these other URLs to my primary domain… event though they may be keyword rich, more so than my current url… I cannot allow myself to be conquered because I’m trying to perform some domain SEO trickery… and end up shooting myself in the foot.

A few helpful resources for this:

A great article from our friends at SEOMoz

About the Feeding Frenzy on Keyword Rich URLs

Word on the street is they’re being devalued.

Lighting for Greenscreen [Video]

Delton Childs — Tue, 15 May 2012 18:30:07 +0000

Found this pretty sweet tutorial videon on philipbloom.net. They’re talking about lighting for green screen to create a realiztic composite. In the video they get to go out to the location where the blackplate was shot… I never get that chance. They show you a great app to get levels on your tripod if it doesn’t one. I also enjoyed how they set up the demo scene in a small room like those that might be using this tutorial.

Pretty great video and great video website… good stuff.

Shiv Singh – Pepsi SMM Exec Talks Social [Mashable Video]

Delton Childs — Mon, 14 May 2012 18:24:47 +0000

Caught this article on Mashable… about 3 minutes in Shiv Singh talks a bit about how Sofia Vergara connects with her fans on twitter. I don’t use twitter enough but I sometimes forget how intimate this connection is. I’m going to use twitter more, we should all pay more attention to it.

He also talks about how your brand voice has to be a human voice in the social realm. worth noting.

The Highlight… “Was Instragram Worth 1 Billion Dollars?”… find out…

Audio Technica ATR-3350 Lavalier Microphone Test [Video]

Delton Childs — Sun, 13 May 2012 13:27:40 +0000

Video Producer Delton Childs tests out the Audio Technica ATR-3350 Lavalier Microphone so you can see how it sounds out in the field.

Audio Technica ATR-3350 Specifications:

Element: Condenser
Polar Pattern: Omnidirectional
Frequency Response: 50Hz-18kHz
Open Circuit Sensitivity: -54dB
Impedance: 1,000 Ohms
Cable: 20′ (6m) terminated with 1/8″ (3.5mm) mini-plug
Weight: 0.2 oz (6g)

(taken from bhphotovideo.com)

Overall, this mic performs pretty well for a cheap off the shelf solution for pulling pretty good audio. Using this mic I’d try to avoid shooting out doors, it seemed to be picking up a lot of ambient audio pretty well which give me a little consern about room noise like fridges and A/C shutting on and off, so you’ll want to pay extra close attention to that. I can imagine doing a fine job in a jam with this nice little mic and I’m glad to have something in my bag that is simple and effective for quick and fun jobs.

Plus… that 20′ cord…. goes a long way!

Don’t forget to pick up the extra button cell batteries though!!!!

Best Time To Post On Facebook And Twitter

Delton Childs — Wed, 09 May 2012 21:40:38 +0000

First Off… I’ve read a lot of articles on this… this is when I’m posting:

Monday-Friday: 10:00am to 11:30am
Monday-Friday: 1:00pm to 3:00pm

For The Love Of Monkeys! Arn’t we all wondering what the best times to post on Facebook and Twitter! There is a lot of info on the web about what the best time time to post on Facebook and twitter is. Mashable offered up this article today.

While this article sites 1-3pm eastern, which would be Noon to 2… coinciding with our lunch…. so does that mean we should be posting during lunch or after lunch in CST? NO…. other articles I’ve browsed seem to keep with the 1pm-3pm no matter what time zone your in but also offer up an early morning posting opportunity from about 10am to 11:30am… mornings may offer more engagement throughout the day.

Also… I keep runing across this info graphic for… seen it on several sites so you might want to check it out too!

LaHood and Del Cueto Video Production

Delton Childs — Sun, 06 May 2012 03:20:30 +0000

Feature Video

Featured on the websites of Border Media and on the Homepage of The Law Offices of LaHood Del Cueto:

Want People to Return Your Emails? Avoid These Words [INFOGRAPHIC]

Delton Childs — Thu, 26 Apr 2012 02:01:18 +0000

Oh la la! I love these little nuggets. Gezz and wouldn’t I love to have a second to knock down a cool info graphics like this. Sweet work! Recently Lynda.com released as series on creating cool infographcis.

Want People to Return Your Emails? Avoid These Words [INFOGRAPHIC].

Eventual FCPX Adoption

Delton Childs — Sat, 03 Mar 2012 22:31:23 +0000

It’s been a big week at Border Media Studios. The video production machine we recently purchased came in and we’ve begun the process of getting the production environment up and running. This involves setting it up with a good IDE, we installed Aptana Studio as a free solution for the time being but we’re still using the Adobe Design Premium on the “Old” MacPro tower.

The 27″ Screen is a monster. You can easily display 2 webpages side by side, it’s great for screen casting and shooting off a quick video. And I’m starting to fall in love with the apple magic mouse.

The Box Was Enormous!

Monday we’ll be installing Final Cut Pro X, Motion 5 and Compressor. I’m pretty excited to give the software a test drive.

27inch – 15GB Ram – 256 GB Solid State – 1TB SATA

Chiddy Bang Videos – SA Freestyle, Ray Charles, and Interviews

Delton Childs — Sun, 26 Feb 2012 15:07:07 +0000

A series of videos for the Nick at Night show on 94.1 KTFM. These great guys brought a litteral box full of wings from Wingstop to the studio, we hung out, recorded an interview with Nick and shot these videos.