Creating a new segment in the revised google analytics interface can be a little tricky, they update it quite a bit and it always seems in flux but overall they’ve always mad improvements.
Searching through youTube, you know how good they are suggesting videos, I ran across this short and helpful snippet about the logic google uses to handle invalid HTML markup on the web and weather or not the google bot penalizes your site for the mistakes.
Google shares these tips and advice for companies looking to get a jump start on the SEO for companies that have the main content of their sites below about 50 pages and hope to rank for a handfull of related terms.