A client of mine saw a marketing sticker from a local hip-hop artist. The sticker had a character was wearing a hat that had a QR code on it. When you scanned the hat, it took you to the artist’s youtube video. It was a very clever marketing strategy, the “hidden QR code” concept. The business owner liked it and wanted to incorporate a QR code into one of the primary design elements of his logo.
I removed one of the center mushrooms and used the black & white pallet of the stems. I incorporated the QR code leaving the colorful mushroom tops intact. The problem was solved by placing the QR code into the most similar design element. Using this strategy, I could use the client’s existing logo without much modification and incorporate the QR code without completely disassembling their logo design, thereby maintaining brand integrity.